Our Services


The number one challenge in large-scale transformations is Leadership. We won’t let your organisation become another statistic. Our rare combination of business and military experience enables us to develop strong, effective leaders in a very short amount of time, and leave you with a proven system for leadership development training.
We believe change must be led not managed and therefore must still be enabled top down, whilst driven bottom up.

“an organisation must be constantly led or, if necessary, pushed uphill toward what it must be. Stop pushing and it doesn’t continue, or even rest in place; it rolls backward.”

Whilst we seek to empower from the bottom up, people will always look upwards for leadership – we ensure you do not disappoint them. Leadership must still flourish and be visible at all levels, it is not just something ‘the board does’ but that is where it must begin. Once an organisation sees leadership in action, other leaders will surface by default and further development and support can be provided to enable this. Great leaders grow new leaders.

Our coaches are experts at nurturing leaders; aligning people and work efforts across diverse teams to create a culture dedicated to everyday excellence.

Leadership is a complex art, but we break it down and enable rapid growth through key workshops, modules, techniques and coaching covering many aspects; all tried, tested and proven throughout history.

As a leader you basically have one role: Enable your people to be awesome.

PEOPLE Development

Your people are your secret sauce. Don’t ever forget that. All successful organisations and teams realise this one simple fact - it’s all about the people.

We are devout people champions because, basically, people are awesome, they really are. If you enable them, trust them and empower them they will do awesome things for your organisation. More so, if you do it right, it won’t even be onerous, they’ll do it because they want to and they’ll do it because they love it. We’ve seen it happen. It’s awesome!

Two things we all want and need: direction and a little bit of loving. Not much to ask is it? Effective Direction®(clue’s in the name) ensures your people get what they want and need. We also help you focus on well-being, measuring the mood of your people and understanding what makes them tick - these things matter. Development of people isn’t just through the occasional training course, it has to be continuous and all-encompassing.

We support development through training, coaching and mentoring. Enabling people to learn new skills, improve existing ones, and then put them into practice. We also train the trainer so when we’re gone you have a sustainable model in place to continue your evolution.

An age-old concern over this goes along the lines of: Manager 1 – ‘What happens if we invest in developing our people and then they leave us?’  Manager 2 – ‘What happens if we don’t, and they stay?’

We go with Richard Branson’s view on this: “Train people well enough so they can leave, treat them well enough so they don’t want to”.  Which is why your culture and the perception of leadership are so important.  It’s true that a little direction and a little loving can go a long way in building loyalty, commitment, passion and awesomeness.

Don’t let your people down.


In today’s fast-paced, ever-evolving environment, change is continuous – it has to be or you simply get left behind. That’s why our focus is on making change something you simply do as part of routine business.

We understand transformation is the latest must-do, and we’ll help you understand how it differs from, but is deeply inter-related to, change. We’ll help you build an engine within your organization – a network of teams that introduces a new way of thinking, a new way of getting things done. Initially, it may feel a little uncomfortable, many new things do at first and that’s ok. As your teams evolve, mindsets quickly shift and soon you won’t be able to imagine working the way you once did. The new culture and results are sustainable and you’re operating as a team of teams. You now transform in your stride, change is continuous and it’s not a big thing – it’s simply part of your DNA.

Top-down, bottom-up, inside-out, outside-in – we apply these 4 lenses to ensure a holistic view is obtained before starting your transformation. We have witnessed too many organisations charge out of the starting blocks only to then trip at the first hurdle – Why? Because they simply didn’t prepare properly. We won’t let you make the same mistake.

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